Funnel Chart

A tapered funnel showing conversion drop-off across stages. Ideal for sales pipelines, signup flows, or recruitment funnels.

Template details

  • chart
  • funnel
  • conversion
  • pipeline
  • stages
  • d3

When to use this template

A funnel chart makes it easy to visualize the progression and conversion rates through a multi-stage process, highlighting where the most significant drop-offs occur. Analysts use it to identify bottlenecks, measure efficiency, and pinpoint areas for optimization in sequential workflows.

  • Data representing distinct, ordered stages of a process.
  • Each stage having a single, non-negative quantitative value.
  • Values typically decreasing or remaining stable across successive stages.
  • A limited number of stages, typically between 3 and 10.
  • Categorical stage labels with clear, sequential meaning.
  • Data tracking volume or count of items moving through a flow.

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